On November 17, James Bond brought the idea of “going green” to theaters. His new movie, Quantum of Solace, includes many eco-friendly ideas that subtly make an impressive statement.
For starters, many of the cars that Bond is found driving are Hybrids. Although we found that Hybrids are ultimately not worth the purchase (described in an earlier post), the movie is still trying to make an environmental statement.
To make the eco-friendly motif even more apparent, Bond’s enemy is named Dominic Greene. At the end of the movie, Bond and his assistant are directed to an eco-hotel powered by hydrogen fuel cells, where Greene is making the final arrangements to his coup. Of course this hotel was run by hydrogen mainly for dramatic purposes (the entire hotel catches on fire and combusts in the end), but the idea of an eco-hotel was cleverly placed into the viewers’ minds.
One last environmental topic that is portrayed in the movie is our nation’s increasing dependence on oil. I was told that in an earlier Bond movie Bond’s girlfriend is killed by being covered in gold paint. In this movie, one of Bond’s girls dies from being covered in oil. When comparing the two, it can be inferred that our nation views oil as the new gold. Just as the movie indicates, we have upgraded to a new source of wealth and power.
From car chases to hotels blowing up, Quantum of Solace combines action with environmentally friendly ideas. So if you consider James Bond a hero, follow his example and put a little Green into your life.
*Images taken from AP Images